Philosophy
Interfaces shoud be:
- Simple
- Creative
- Communicative
Implementation
- Are you still using PowerPoint to conceptualize, organize, plan and design your Information Architecture?
- Are you looking to build your next great thing with an interactive, intuitive and easy to use interface?
- Are you looking for creative ways to improve your branding by creating products that meet established standards of accessibility?
- Are you looking for professional, aesthetically pleasing, yet blissfully simple user experiences?
Wikipedia says: "Information architecture (IA) is the art and science of expressing a model or concept of information used in activities that require explicit details of complex systems. Among these activities are library systems, web development, user interactions, database development, programming, technical writing, enterprise architecture, and critical system software design. Information architecture has somewhat different meanings in these different branches of IS or IT architecture. Most definitions have common qualities: a structural design of shared environments, methods of organizing and labeling websites, intranets, and online communities, and ways of bringing the principles of design and architecture to the digital landscape."